Society of Exploration Geophysicists (SEG)
SEG is not-for-profit organization that relies a great deal on growing its membership worldwide, so it’s imperative to draw a large crowd of attendees and exhibitors to its annual International Conference & Exhibition. Barcelona was chosen as the site for the 2016 show, so the booth graphics, sponsorship brochure and exhibitor prospectus we produced featured striking, original artwork (created by our own Dell Chambers) of some of Barcelona’s famous landmarks, helping to promote this as a must-attend event in one of Europe’s most celebrated cities.
Creating a brand
We were tasked with bringing a new brand to life. That brand is Grand Tapestry, a community designed around active senior living. Tapestry isn’t your typical retirement community–it’s an exclusive apartment community for seniors who are ready to give up home ownership responsibilities and live life to the fullest. With no buy-in, no medical services and tons of resort-style amenities, it is a new type of senior living.
To establish this new brand, we designed the logo, website, site signage and more. We also secured nine segments on a local morning show to educate the community about the new type of senior living community. These earned media segments were supported the paid television commercials and other paid media.
To date, we’ve helped them brand two communities in Oklahoma City and Tulsa, with more on the horizon outside of Oklahoma.
"I am proud to call AcrobatAnt a partner in the launch of Tapestry at Woodland Hills in Tulsa and Grand Tapestry at Quail Springs in Oklahoma City. Our experience with the Ants exceeded expectations from beginning to end. I highly recommend AcrobatAnt to any company that values exceptional customer service, timeliness and outstanding creative design."
- Gail Peacock, Grand Tapestry Marketing Director
It’s easy to get lost at a tradeshow, so when Parallon asked us to develop a mailer that made them stand out, we were ready. Using a vellum envelope and an eye-catching design, we encouraged conference attendees to take the seflie challenge and stop by the booth to tweet out a selfie for charity. And it worked. During the course of the event, Parallon donated more than $10,000 to the Ronald McDonald House Charities. Check out hashtags #selflessselfie and #GivewithParallon for more on this event.
INTRUST Bank Arena
INTRUST Bank Arena wanted to enhance the guest experience by upgrading a generic concessions area to a unique destination space. Brewhaus Bros. brings that neighborhood pub feeling to the big arena environment.
"AcrobatAnt absolutely succeeded in capturing the energy and excitement of INTRUST Bank Arena through the Brewhaus Bros. project," said Greg Read, SAVOR Regional Director of Food & Beverage at INTRUST Bank Arena—or, as we call him, another satisfied customer.
ER EXTRA® DISGUISE CAMPAIGN
Urgent Care and Emergency Services
This campaign is actually a hybrid—part marketing and part public service announcement. The simple, eye-catching graphics communicate that heart attacks, strokes and aneurysms can seem like something else entirely. The campaign reminds consumers that during life-threatening emergencies, they need a full-service ER with complete cardiac and stroke capabilities.The bold graphics and simple concepts effectively stand out in multiple mediums. And that's not just our opinion. The campaign won a Judge's Choice award for outstanding campaign. But another outdoor board also gained critical attention when a commuter decided to have his heartburn checked out. After his severe blockages were promptly treated, he wrote to thank the hospital for saving his life. How's that for a positive response?
2014 Judges Choice Aster Award
Q&A Print Series
Saint Francis Health System
There are several hospital options in northeastern Oklahoma. For this campaign, we focused on what set Saint Francis Health System apart from the other hospitals. The look was designed to be professional and by featuring the physicians, we put a face on the hospital. This elevated the brand and gave potential patients someone they could recognize and get to know while learning more about the health system's services.
The BOK Center has a lot to offer, so we decided to show promoters how versatile the BOK Center was while promoting the fifth anniversary of the center. These ads showcase ticket sales and how much money a promoter could make while highlighting the beautiful structure of the BOK Center.
2014 Gold Davey Award — Print Series
When Optimity Advisors' associates went on sales calls, they found themselves needing something to leave behind that would remind potential clients of all their subject matter expertise. They came to us for a full collateral solution, so we created interchangeable sales sheets and pocket folder that could be customized for each client's potential consulting needs. We also developed videos for their website that allowed potential clients to meet their team virtually.
Membership and Growth Campaign
Oklahoma Central Credit Union
Oklahoma Central Credit Union needed to attract younger customers without losing their Baby Boomer base. So we created a full-fledged campaign inspired by eight-bit graphics. It gave the credit union a young look that wasn't too specific and appealed to all age groups through nostalgia.
Convention Center Ad Series
Cox Business Center
There's a pesky idea that people in the rest of the nation have about Oklahoma. They think it's still part of the Wild West and that we ride horses to work. To get promoters to see past that impression, we developed the Reality Check campaign. This campaign showcases the beauty, culture, entertainment and amenities Tulsa has to offer and fights the stereotypes.
3-D Direct Mail Campaign
C-suite executives get mountains of mail every day. Sheridan needed something that would stick out and appeal to radiology department heads when it was shared. We came up with the idea of having a mailer with a special message printed on it that could only be read when using 3-D glasses, which also came with the mailer. The mailer directed readers to a matching landing page encouraging them to register for a Starbucks gift card. Later, we sent a follow-up mailer to close the loop.
Tots Franchisee Mailer
How do you remind current franchisees of their contractual obligations to open multiple locations? First, you have to get their attention. This piece places an iconic Sonic menu item in a see-through vellum envelope (who could possibly ignore a vellum envelope?), then encourages the owners of Sonic franchises to increase their profits by opening more stores. Fun client. Fun direct mailer.
Tots Franchisee Microsite and Email
One of the country's favorite fast food franchisers wanted to remind its franchisees of their commitment to open more stores, and also wanted to showcase its new options in store design. We used one of the company's signature products as a "spokesdrink" for the direct mail piece. The well-known SONIC cup carried the message that just had to be opened and read. For backup, we provided a SONIC 1-2-3 microsite for franchisees. We even sent a special email when SONIC won the award for QSR Digital Brand of the Year. This is how we SONIC.
One Little Life Brochure
Saint Francis Health System
For children with serious illnesses, The Children's Hospital at Saint Francis offers pediatric specialties and subspecialties not usually available in this region. As the area's only dedicated children's hospital, the facility is designed exclusively with children and families in mind. This brochure promotes the hospital to referring physicians and patients by listing services and including specialties to appeal to referring physicians and using patient stories to appeal to patients.
Tulsa Advertising Federation 2014 Judge's Choice ADDY
Advertising Federation District 10 Bronze ADDY
When the BOK Center approached us about updating their concession stands, we delivered a whole new spin on convention center food. We came up with five new brands and 10 clever concessions, including one with a 3-D replica of the front of a car.
2014 Gold Graphex Award – Wholly Tacomoli Concession Stands
2014 Gold Graphex Award – Wholly Tacomoli Logo
Tulsa Advertising Federation 2014 Silver ADDY – Wholly Tacomoli Logo
Tulsa Advertising Federation 2014 Bronze ADDY – Wholly Tacomoli Concession Stands
Tulsa Advertising Federation 2014 Bronze ADDY – Fuel Concession Stands
Stuffed Crust Promotion
For Mazzio's newest menu offering, we pulled out all the stops. After we finished designing the in-store collateral to promote the new pizza and a TV spot, we designed a complementary social media contest that included a Vine video with the goal of increasing their presence online. The contest was a hit. There were 3,510 unique entries to the contest, and Mazzio's Facebook page received 3,689 new "Likes" and their e-Club (a weekly email with specials) received 1,638 new e-Club members.
Fashion Ad Series
It's easy to be fashionable when you're one of the best venues in the nation. To get promoters attention, we created this ad series that showcases the building's unique design. In a sea of ads, these stand out and create a memorable impression.
2014 Gold Davey Award — Print Series
Getting Back to Life Campaign
Lancaster Regional Medical Center
When your competitor has just built a $46 million cancer center and approved a massive advertising budget, how do you keep your current patients and draw new ones? By keeping true to your roots. We used Lancaster Regional's vision as the basis for the campaign messaging and shared patient success stories. While the competition was busy promoting a building, we built warm relationships with existing and potential patients.
Energy Products Inc.
Energy Products Inc. started as a small company. When it was passed down from the founder to his sons, they decided it was time to completely change the way current and potential clients saw the company—they wanted to be seen as bigger. Big enough to eclipse their competitors. It started with a logo and branched out to a new website, collateral, brochures and more. Then we built a custom database for them that gives them a greater business position with their prospects and partner companies.
Art in Transit Initiative
AcrobatAnt and Tulsa Transit
To get art front and center in Tulsa, we partnered with the Tulsa Transit Authority for the Art in Transit initiative. We created a contest where people could submit their art for a chance to have it cover a Tulsa Transit bus and around town on benches, posters and bus shelters. We used a grassroots campaign to spread the word, including coasters, posters and billboards teasing the event before the big reveal at a cocktail party. Around 100 people attended the cocktail party and we received nearly 100 entries to the art contest.
2014 Bronze Graphex Award
Oklahoma Central Credit Union
How does a credit union convince an audience of millennials and Gen Xers that banks are different? By having some fun. This campaign goes back in time—but not too far—to the age of 8-bit video games for fun and engaging content, set against the backdrop of great graphics. We created characters that appear in the poster, coaster, letter and email. But the premier piece of the campaign to highlight the differences between banks and credit unions was a video game, played on mobile devices. And if players really do whack a banker, they win great prizes. (But if they whack Granny, they lose points, big time.)
Christmas Album Card
How does a major arena thank its 100 biggest promoters and reward them for a record-breaking year? With an actual record player and vinyl album. The jacket lists seasonal songs with titles slightly skewed to Tulsa and the holidays. Hundreds of other friends and vendors of the BOK Center received a card-size version that carried the same record-breaking message, but with the look of a vinyl record and album cover.
Garth Brooks Staircase
When a country music legend plays his hometown for the first time in 17 years, that's a really big deal. Tulsa's BOK Center trusted AcrobatAnt to help get the arena ready for seven SOLD OUT Garth Brooks shows.
The Ants designed a custom Garth Brooks wrap for the venue's iconic grand lobby staircase. The staircase turned into a photo opportunity for fans attending the shows, as guest after guest lined up to capture the moment on this Tulsa-style "step and repeat."
Bud Light Concession Stand and Lounge
Sometimes a client gives you a project that makes you ask, "Do we really get paid for this?" That's exactly how we felt when Tulsa's BOK Center asked us to rebrand a generic concession stand and concourse area into the Bud Light Lounge.
Our final design completely transformed the area with neon lights, concert-themed wraps and a guest seating lounge branded in Bud Light colors and imagery. Response to the redesign exceeded the client's expectations, providing guests with a comfortable place to rendezvous before the show.
Logo, Website Design and Signage
When a developer purchased a somewhat neglected office/retail complex in a very popular (and populated) area of town, he wanted to turn it into a destination workplace and shopping space. AcrobatAnt helped him create a new image for the center with clean graphics and crisp copy on everything from the company website to onsite signage. Now, PostRock Plaza is ready to rock.
Website and App Development
Hand Speed Trainer Jr.
Although Hand Speed Trainer was expanding into the youth market, the client didn't want the website to be a junior version of the original adult product site. So, AcrobatAnt designed a fresh, modern look that targets parents and youth coaches. To keep things cohesive, this same look and tone extends to social media, a blog and "The Edge," an interactive training program app.